Ford anunció hoy el Proyecto T3: el plan para fabricar una nueva pick-up 100% eléctrica, que promete ser más moderna y revolucionaria que la actual F-150 Lightning (ver nota). Se lanzará a la venta en 2025. La marca del Óvalo no brindó detalles sobre el segmento en el que participará esta nueva chata "a pilitas", aunque confirmó que se producirá en la nueva fábrica llamada Blue Oval City, que se construye por estos días en el estado norteamericano de Tennessee.

El anuncio de la nueva pick-up eléctrica fue ilustrado con con dibujos realizados por los chicos de la comunicad de West Tennessee. Ford prometió crear 6.000 nuevos puestos de trabajo con esta planta. El objetivo será producir 500 mil unidades al año de este nuevo modelo.

El Proyecto T3 se llama así por "Trust The Truck” ("Confiemos en la Pick-up"). Se trata de un manifiesto presentado por el presidente de la compañía, Jim Farley, que apuesta al futuro de este tipo de vehículos: "El principio que guió al equipo de desarrollo fue crear una pick-up en la cual la gente pueda confiar en esta nueva era digital. Una pick-up que se actualice de manera automática, que mejore de manera constante y que sea capaz de remolcar, cargar, brindar energía y ofrecer todas las innovaciones que los clientes desean", expresó Farley.

“El Proyecto T3 es una oportunidad única para revolucionar a las pick-ups en Estados Unidos. Nos estamos inspirando en 100 años de experiencia de Ford para crear un un vehículo eléctrico con una plataforma que nos brindará posibilidades infinitas de innovación y capacidad de performance", agregó el ejecutivo.

Si bien Ford no brindó mayores detalles acerca del Proyecto T3, se sabe que la marca del Óvalo viene trabajando ya hace tiempo en las versiones 100% eléctricas de las nuevas pick-ups Maverick y Ranger (leer más).

Hay más información en el video y comunicado de prensa, acá abajo.

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Algunos de los dibujos que los chicos de Tennessee hicieron para celebrar el anuncio del Proyecto T3.

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¿Habrá escondido Ford alguna pista entre todos estos dibujos?

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¿Vuelve el Ford Ranchero?

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Click en todas las imágenes para ampliarlas e indagar un poco más.

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Mirá la presentación en video del Proyecto T3, acá abajo.

VIDEO: Ford - Presentación Proyecto T3

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Comunicado de prensa de Ford

Ford to Build Next Electric Truck – ‘Project T3’ – at BlueOval City; BlueOval Learning Will Prepare Nearly 6,000 for Jobs

·         BlueOval City, Ford’s all-new mega-campus in West Tennessee, is taking shape and preparing to build Ford’s next-gen electric truck, code named Project T3, in 2025

·         Designed to be radically efficient and carbon neutral, the truck plant on the site will be capable of producing 500,000 electric trucks a year at full production

·         Ford calls Project T3 “a once-in-a-lifetime opportunity to revolutionize America’s truck” by combining a century of truck know-how with world-class electric vehicle, software and aerodynamics talent

·         Ford begins massive BlueOval Learning training program – K-12 STEM programs, post-secondary education partnerships and technical training – to fill 6,000 new jobs

·         Ford and its partners have contributed more than $20 million to Tennessee communities since announcing BlueOval City in 2021

STANTON, Tenn., March 24, 2023 – Ford, the No. 2 EV brand in the U.S. in 2022, is on track with construction at BlueOval City mega-campus and poised to usher in a new era of American innovation and manufacturing.

The electric vehicle and battery manufacturing campus in West Tennessee begins production in 2025, and will be home to Ford’s second-generation electric truck, code named Project T3, and will be capable of producing 500,000 EV trucks a year at full production.

“BlueOval City is the blueprint for Ford’s electric future around the world,” said Bill Ford, Ford’s executive chair. “We will build revolutionary electric vehicles at an advanced manufacturing site that works in harmony with the planet, aligning business growth and innovation with environmental progress.”

Ford and partner SK On are investing $5.6 billion in the campus and creating approximately 6,000 new jobs. Ford has launched a comprehensive education and training effort called  BlueOval Learning to prepare future employees.

BlueOval City is designed to be Ford’s first carbon neutral vehicle manufacturing and battery campus as Ford works to power all Ford plants globally with renewable and carbon-free electricity by 2035.

“Project T3 is a once-in-a-lifetime opportunity to revolutionize America’s truck. We are melding 100 years of Ford truck know-how with world-class electric vehicle, software and aerodynamics talent. It will be a platform for endless innovation and capability,” said Jim Farley, Ford president and CEO.

“PJ O’Rourke once described American pickups as ‘a back porch with an engine attached.’ Well, this new truck is going to be like the Millennium Falcon – with a back porch attached,” he said. “The manufacturing process will be equally breakthrough, with radical simplicity, cost efficiency and quality technology that will make BlueOval City the modern-day equivalent of Henry Ford’s Rouge factory. A factory of the future that people from all over the world will want to tour.”  

BlueOval City also is a key part of Ford’s plan to scale EV production and make them more accessible to customers; the company is targeting a production run rate of 2 million EVs annually across the globe by late 2026.

Project T3 and a New Industrial Era

With its F-150 Lightning, Ford already has shifted people’s expectations about the capability, driving enjoyment and productivity EV pickups can deliver. Ford’s Project T3 aims to further grow and reinvent the Ford truck franchise.

Ford is developing its second-generation EV truck in tandem with the all-new assembly plant, resulting in efficiencies never before possible -- such as a 30 percent smaller general assembly footprint than traditional plants while delivering higher production capacity.

Meanwhile, Project T3 team members are ensuring they deliver the capability and innovation customers expect from Ford trucks with a fraction of the complexity from previous truck programs.

Project T3 is short for “Trust The Truck” – a code name that stuck after the development team made it their rallying cry. The team’s single guiding principle has been to create a truck people can trust in the digital age – one that’s fully updatable, constantly improving, and supports towing, hauling, exportable power and endless new innovations owners will want.

The assembly plant will use carbon-free electricity from the day it opens. For the first time in 120 years, Ford also is using recovered energy from the site’s utility infrastructure and geothermal system to provide carbon-free heat for the assembly plant – saving about 300 million cubic feet of natural gas typically needed each year to heat similarly sized vehicle assembly plants.

The campus’ new utility system will save 50 million gallons of water each year by reducing evaporation from the site’s cooling towers. Plus, Ford aspires to use no freshwater for its assembly processes. Ford also intends to develop a holistic stormwater management system separate from the water table to help protect the local environment and to send zero waste to landfill.

The 3,600-acre campus also has a fully integrated BlueOval SK battery manufacturing site. On-site, the team will build battery cells and arrays and assemble battery packs that will be delivered just across the site into the assembly plant, in less than 30 minutes.

In addition, BlueOval City is developing an on-site supplier park and will have an upfit center capable of adding in dozens of Ford trucks’ most popular features – including robotically installed spray-in bedliners and integrated tool boxes before the pickups are released to dealers and customers.

To help reduce traffic congestion and emissions, the campus also has an on-site Lowe’s store supplying building materials, two construction equipment rental companies and three concrete batch plants.

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